Description

The knock on consulting is that so much of what goes on is either a bunch of fluff and hand-waving at a stratospheric, impractical level or narrowly focused on mostly useless technical gee-wizardry with little connection to actual business need. How do you connect strategy to reality?

Luckily there's a new book that takes dead aim at this issue and serves as a practical guide to developing strategy that delivers real-world value. And even more luckily, the author is one of our own...

"Strategy to Reality: Making the Impossible Possible for Business Architects, Change Makers and Strategy Execution Leaders" by our own Whynde Kuehn is practical, digestible, and evergreen. She applies decades of knowledge and experience in what works and what doesn't and lays out a prescriptive plan for matching vision with delivery.

We wanted to sit down with her and discuss the book, how consultants can apply the knowledge within for their clients, and how leaders in industry can use it as a guide for change.

In this episode:

• What inspired Whynde to write this? What did she learn about the process
• What are the central factors at play when developing and applying strategy?
• How does business architecture factor in to strategy?
• How do you get real-world change from what seem like fluffy concepts?
• How do these practices sustain themselves inside of organizations?
• How do consultants help clients connect strategy and execution?

Hit up Amazon right now and get her book. It's an easy read with so much useful stuff that you'll definitely want a highlighter handy.

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