In today’s episode, Stacy sits down with Michael Buzinski, who is the CMO of Buzzworthy Integrated Marketing, and the author of the best-selling book The Rule of 26. The two discuss the difference between DIY-ers and buyers, as well as the necessary connection between authenticity and marketing. Michael also gives his insights on using call-to-actions, and designing websites. In addition, he also shares why he believes that recognizing your competitive advantage will allow your businesses to better connect with its perfect client. Stacy and Michael also touch on the difference between serviced-based businesses and service-centric businesses.
