Description

Today Stacy sits down with Mary Ann Pruit, President and CEO at Mosaic Media, a collection of media buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. Mary Ann has expanded her impact as an industry leader in all things traditional, digital, and everything in between. Stacy and Mary Ann dive into the world of media buying. They discuss the importance of targeting your customer, the importance of data and how some industries underestimate the importance of older generations. Mary Ann shares how integral it is to specifically market to the generation you are target and how to make your media reach that generation properly. Check here for some notes

Hollywood Branded Refresher Episodes

Check out some of the past episodes we’ve covered on this topic:

• EP286: Creating A Content Marketing Strategy With Melanie Herschorn | VIP Digital Content
• EP 248: Why Product Placement Works As A Marketing Strategy For FLIR with Vatche Arabian | FLIR Systems
• EP 223: Creating a Content Strategy for Your Brand with Kristin Bryan | The Chef Sisters

You can check out our playlist here

Hollywood Branded  Content Marketing Case Studies

The following content marketing case studies below provide even more insights.

• TikTok Should Be Your Next Social Media Marketing Strategy
• 5 Tips To Get Your Brand Instagram Holiday-Ready
• The Power Of The Meme For Brands