In 2019, when Eja Batbold posted on Facebook that she'd be launching a platform that would help Mongolian students access study abroad opportunities, she got over 1,000 downloads in the first day. She knew she was on to something.
Less than 2 years later, what started as a 'side gig' has turned into TomYo (meaning formula in Mongolian), which now with over 170,000 Mongolian students and 800 professional educators, serves as the biggest - by far! - EdTech platform in the entire country.
But this rapid growth - with further global expansion on the horizon - hasn't come easy.
Eja's story is one of ups, downs, and pivots - the Mongolian way.