In this episode of The New 1% Podcast, Timmy Douglas draws inspiration from Fortnite, the popular online game, to explore how you can keep customers engaged in your business for longer durations.
Reel: Timmy starts the episode by highlighting the ultimate goal in Fortnite, a "Victory Royale," and how many players struggle to achieve it consistently. He then introduces the concept of reinforcing customer engagement in business to achieve longer-lasting success.
Fortnite's Approach: Timmy explains how Fortnite keeps players engaged by rewarding them with XP (experience points) for every action they take, making them feel like they're progressing towards their ultimate goal. This strategy is then linked to business principles.
Increasing Customer Speed to Win: Timmy emphasizes the importance of speeding up a customer's journey toward their goal. To do this, he suggests making a list of ancillary benefits that customers will experience along the way and celebrating these achievements.
Podcast: Throughout the episode, Timmy addresses key questions, such as how to determine ancillary benefits, reward customers for their progress, and touch on core human needs. He also explores the role of limiting beliefs and how they can hinder people from taking action.
Listeners will gain insights into how to apply Fortnite's engagement strategy to their businesses, ultimately keeping customers engaged for longer periods and achieving success.
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