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Bobby Machado is currently CEO and Lead Strategist at Signa Marketing and CEO at Sector 7 Apps.
As a kid, he always had an interest in business such as providing landscaping services, training horses, or reselling "Tang" back to his parents during the 5 grade. His experience in the digital world began when he taught himself how to code websites in high school, which turned into a way for him to make money on the side while racing motocross, which remains as one of his passions to this day.
After he stopped competitively racing at the age of 22, he decided to focus his full-time efforts in web development as a freelance web developer, which then introduced him into the digital marketing world. Being the analytical and creative type, he developed a passion for digital marketing and data. After working at an automotive digital marketing agency as a paid media specialist, managing a little over $300,000 per month in Google Ad spend for several auto dealerships in the United States, he combined his passion for business and launched Signa Marketing.
Signa Marketing currently makes up for about 70% of his time and enjoys hosting a Signa Marketing show named "Blueprint", in which he answers any and all user submitted questions on how to market your business online. New episodes are released on Signa Marketing's YouTube Channel.
Overall, Bobby enjoys being immersed in anything "digital" that has a positive impact on people and humanity.
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