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To last ten years in business is a massive achievement - but in fashion and footwear? Incredible!

Vince Lebon spent years learning all he could about the footwear  industry working for big name brands, before branching out on his own  and creating cult footwear brand Rollie - inspired by his wife and her  need for lightweight but fashionable shoes while travelling for work.

From early days at the South Melbourne Market, to the world's biggest  footwear store in Dubai, and a sneaky reality tv appearance along the  way, Vince and Rollie are disrupting the footwear industry in a big way,  with no plans to slow down at ten years old.

Find Vince on IG @vince_lebon and Rollie @rollienation - shop online at rollienation.com

Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast


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