In this episode we delve into the fascinating journey of Mike Halligan, the entrepreneurial mind behind Scratch, an e-commerce venture that has discovered the hidden opportunity in what some might consider the "boring stuff" - dog food. Together with his partner, Doug, Mike ventured into this niche market, applying a methodical approach to every aspect of their business.
What sets Scratch apart is their commitment to staying true to their vision. Unlike many startups rushing for VC funding and exponential scaling, Mike and his team have maintained a steady and thoughtful course, keeping the same core team throughout their journey, with just two exceptions. They have chosen not to invest heavily in events or big marketing campaigns, instead focusing on product quality and customer service.
In a market dominated by giant multinational companies, Scratch stands out by prioritising dog health above all else. Their commitment to delivering a quality product and excellent service has given them a voice far louder than their size would suggest. Mike shares his vision for the future, which includes exploring research and development to introduce new products in the coming years.
Find Scratch on Instagram, and visit their website
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