I’m thrilled to have Kayla Houlihan back for a third time to delve into the exciting topic of the sale of Tribe Skincare, a brand that has captured hearts and skin-care routines across Australia. Tune in as Kayla shares her insights into the recent acquisition of Tribe Skincare and provides a sneak peek into what lies ahead for the brand.
Tribe Skincare, with its focus on sensitive skin and its array of all-natural, vegan-friendly, and cruelty-free products, has cultivated a dedicated following over its 6-year journey. Kayla discusses the transition of ownership, the diligent process of evaluating offers, and why she chose to remain the face of the brand despite handing over full ownership.
From rejecting initial offers to conducting thorough SWOT analysis, Kayla offers advice on what to consider when selling your brand and the importance of having your financial records and processes in impeccable shape. She unveils the strategies she employed to keep the deal under wraps until it was officially sealed and the valuable lessons she learned regarding staffing dynamics with new owners.
Join us in this insightful episode as Kayla Houlihan shares her firsthand experience, the challenges she encountered, and the invaluable insights she gained during the sale of Tribe Skincare. And remember, if something evokes jealousy within you, lean into it - it could be the key to your next great adventure.
Find Kayla on Instagram, and visit the Tribe Skincare website
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