How do you turn a common problem into a first of it's kind product, scale to over 1000 stores Australia wide - and then completely pivot into an e-comm brand? This is exactly what I ask the powerhouse mother-daughter duo behind The Smoothie Bombs! Celebrating ten years in business this month, Cinzia and Lana are proof that unwavering belief in your brand and the willingness to put in the hard work - even while nobody is watching, are the key to ongoing success.
Want more? Find us @behindthebrand.podcast on Instagram
Hosted on Acast. See acast.com/privacy for more information.