In a culture where having a drink with friends is the norm, how do you market a non-alcoholic alternative? That's exactly what I sit down and chat with this week's guests about. Tyler Martin and Sophie Heatley are the co-founders of Yes You Can Drinks, the award-winning non-alcoholic cocktail brand 'taking the piss out of drinking'. In this episode we chat all things starting a new brand in the food & beverage industry, what they would do differently, and how the mindset around drinking alcohol has really changed post-COVID.
Find Yes You Can Drinks on IG @yesyoucandrinks and online yesyoucandrinks.com
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