In an article about marketing, I recently read to BE AUTHENTIC & CONSISTENT. It seems so simple, yet in a world of comparing ourselves to others, seeing what everyone else is doing on social media and feeling the pressure to find our niche market, it can be THE most difficult thing. You're told to think about your brand and your story, but in the end you feel like a robotic, carbon-copied version of yourself or your business. On today's episode, hear about some of my favorite people who are authentic and consistent and be inspired to find your way to be more authentic and consistent.
