The chicken sandwich wars are heating up as a new competitor jumps into the ring.
With Burger King launching their new “CH’King” sandwich, the QSR giant appears to be taking shots at some of their biggest competition. Burger King called out Chick-fil-A in a tweet and is donating money for every sandwich sold in June -- Pride month.
Listen as chef Nyesha Arrington and restaurateur Philip Camino break down the chicken sandwich wars, Burger King’s philanthropy, and what they’d put on a fried chicken sandwich of their own.
Listen to Philip and Nyesha discuss Burger King’s chicken sandwich:
- Burger King launched their new “CH’King” fried chicken sandwich nationwide on June 3
- Ellie Doty, chief marketing officer of Burger King North America, said they’ve been working on the sandwich for 2 years
- Burger King’s new “CH’King” fried chicken sandwich features a potato bun with pickles and a savory, spicy sauce
- Burger King is the latest QSR (Quick Service Restaurant) entrant into the chicken sandwich wars, joining the likes of McDonald’s, Popeyes, and Wendy’s
- Burger King took a shot at competitor Chick-fil-A by saying customers can get their chicken sandwich on Sundays
- Chick-fil-A hasn’t always been the biggest supporter of the LGBTQ community, donating to organizations with controversial views on marriage equality
- Burger King will donate 40 cents to The Human Rights Campaign for every chicken sandwich sold in June
- The Human Rights Campaign is the largest LGBTQ civil rights organization
Links:
Happy Mouth Podcast Instagram
Human Rights Campaign - Website
CNN - Burger King launches new chicken sandwich nationwide
CNN - Chick-fil-A backlash is nothing short of ‘cancel culture’
CNN - The fried chicken sandwich wars are heating up
NY Daily News - Burger King to donate to LGBTQ group with every sale of new fried chicken sandwich
CNN - Burger King trolls Chick-fil-A with LGBTQ+ donations
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
The Happy Mouth Morning Show
Restaurant Marketing School
The Playbook
