Description

On this episode of the Happy Mouth podcast, restaurateur Philip Camino and chef Nyesha Arrington take a look at Sweetgreen’s rebrand.

After struggling during the coronavirus pandemic, laying off nearly 20% of its corporate staff, Sweetgreen is looking to come out on the other side stronger. The fast-casual salad chain unveiled a new brand identity that will better represent their ethos as they plan a U.S. IPO that could come as early as this year. Listen as Nyesha and Philip break down Sweetgreen’s new rebranding efforts and what it could mean for a company trying to bounce back after the pandemic.

Listen to Philip and Nyesha discuss Sweetgreen rebranding:

• Sweetgreen unveiled a new logo in May, along with adjustments to their social media, packaging, uniforms and mobile phone app to better portray their ethos
  
• They’ve vowed to be carbon neutral by 2027
  
• Sweetgreen wants to “reimagine fast food” and make healthy foods more accessible
  
• Sweetgreen announced its first “drive-in” restaurant in Highlands Ranch, Colorado
  
• In order to expand into the suburbs with this “drive-in,” Sweetgreen has had to streamline its operations
  
• Tennis champion Naomi Osaka is Sweetgreen’s newest brand ambassador and its youngest investor
  
• Sweetgreen is planning a U.S. IPO that could come in 2021, having been recently valued at $1.78 billion
  
  

Links:

Happy Mouth Podcast Instagram

Restaurant Business - Sweetgreen updates its branding

Restaurant Business - Sweetgreen takes on the suburbs

Bloomberg - Salad chain Sweetgreen is planning a U.S. IPO this year

Sweetgreen website

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Restaurant Marketing School

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