Jon Jordan talks to Pixels CEO Luke Barwikowski about the game’s forthcoming adoption of the new Apptokens standard, which as well as seeing the launch of the spend/stake-only vPIXEL token, will also herald a new staking model, which will use the token to boost marketing for Pixels and its partner games.
- [4:42] Games like Axie and Pixels have been massive successes. We need to make them sustainable.
- [5:25] Some of the issues for web3 games are just gaming issues. Web2 games are not doing well.
- [7:50] DAUs is not the primary metric for Pixels. It's secondary compared to net revenue.
- [9:00] We thought we could convert DAUs into paying users. We can but the rate is very low.
- [11:45] In particularly, it's hard to convert paying users into net paying users.
- [13:53] We're doing a lot of work to figure out who are the right users to give incentives to.
- [18:20] The three elements that are required to make a great web3 game.
- [19:10] Explaining how ERC721C enforced NFT royalties aligns incentives for devs and NFT traders.
- [20:50] Apptokens (ERC20C) do something similar for fungible tokens.
- [21:38] A lot of the players we give PIXEL tokens to just sell them - this is misalignment.
- [21:50] Apptokens allows us to give more tokens to players who spend them in-game.
- [22:25] We're doing this with our new vPIXEL token, which can only be staked or spent, not sold.
- [23:48] We want to preference players who use the PIXEL tokens through its tokenomics.
- [27:36] This is going to be the industry-standard soon. [28:41] The new staking system embraces all the games published in the Pixels ecosystem.
- [28:50] This sees 28 million PIXEL distributed monthly via these games, giving rewards to stakers.
- [33:17] This won't be limited to Ronin games, although the staking contracts will be on Ronin.
- [34:47] How the core Pixels game will fit into this new multi-game PIXEL token ecosystem.
- [36:35] Pixels is launching a mobile-first Tamagotchi-style pet app in June/July.
- [38:27] Players who want to convert vPIXEL to PIXEL will pay a c.50% withdrawal fee.
- [40:47] It doesn't matter how web3 a game is. What matters is whether it works.
- [42:30] Pixels has given out over $100 million of rewards in terms of PIXEL tokens.
