“Do you have the problem and the money to invest in it?”
That ^^ is how *most* coaches qualify their leads. And that’s how I used to qualify too.
The problem with this is that those are not really what makes a qualified lead. Whether someone has a problem and money to invest doesn’t mean they’re qualified to get results with your work.
Qualifying is the first step in sales - you have to know (and quickly) who your buyers are and aren’t or the sales process can take a long time.
On today’s Confident ClosHER podcast, I’m going to break down what makes a lead qualified, and how we qualify our leads to pick out our buyers quickly.
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