In this week's episode I was joined by the illustrious Ken Ashley to talk about tips for new commercial real estate agents looking to break into the industry as well as what existing brokers can do to increase their business!
00:00 Intro & past adventures
01:05 CREI Summit teaser
01:18 Ken’s origin story + “Real Estate Prescription” book mention
04:00 Career momentum analogies
06:43 Market cycles, recency bias & why now is an opportunity
08:51 Choosing a brokerage
10:11 Splits, resources & why mentorship matters more than brand
13:39 How to find/secure a mentor
18:14 It’s OK to pivot—time horizons & expectations for new brokers
20:10 Year-one roadmap to expertise
23:39 Become the market expert—and tell everyone you can help
25:24 Business development
29:25 Marketing vs sales; why social media is one plank
35:10 What to post: Ken’s “Four Corners” content strategy
37:22 What not to post: avoid controversy; handling trolls & staying positive
41:54 Dealing with negative comments
45:40 Inside the CRI Summit: purpose, community & recognition lists
49:05 Digital tools & AI: from tools → tasks; rainmaking focus
51:17 Next CRI Summit details
54:14 Ken’s book details & closing remarks
Connect with Ken:
X: https://x.com/kenashley
LinkedIn: https://www.linkedin.com/in/kenashleyatlanta
CREiSUMMIT: https://creisummit.com/
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