it is no secret that building a personal brand is imperative to career growth. but a lot of us don't know where or how to begin. for our upcoming member led huddle, we have Lulu Raghavan, the managing director of Landor & Fitch, india, the world's largest specialist brand and design group. lulu has been in the business of building brands since 1997 and is credited with single-handedly setting up landor's business in india.
in this huddle, she will be taking us over how creating a brand is much more than just communication or a logo and why it is so important.