Description

You just raised a round. Congrats 🥂 Now what?

This week on the pod, we’re joined by Shiv Narayanan, Founder of How To SaaS, bestselling author of Post-Acquisition Marketing and Exit-Ready Marketing, and the person PE firms, founders, CEOs, and revenue leaders call when they need to grow enterprise value fast.

We asked him: 👉 How do you evolve from scrappy growth to structured, scalable marketing?

Shiv breaks down:

• ​How to make data-based decisions when there is no data
• ​Why you should secure political capital first before making any bold moves
• ​The 4 initiatives marketing teams should prioritise in the first 100 days after funding
• ​What really moves the needle for revenue growth

If you’re a marketer in a newly funded company, this episode's for you.

If you're a founder of a newly funded company dreaming of branded frisbees, this one’s definitely for you.

For more insights from Shiv Narayanan, check out:

How to SaaS

Private Equity Value Creation Podcast

And check out the first chapter of his book:

Post-Acquisition Marketing