So you're looking to sell your company in 12–18 months? Congrats! 🥂
How can Marketing help your business achieve exit-ready status?
This week on the pod, we’re joined once again by Shiv Narayanan, Founder of How To SaaS and author of Post-Acquisition Marketing and Exit-Ready Marketing.
Shiv’s the expert private equity firms, founders, and CEOs call when it's time to maximize valuation fast.
We asked him: 👉 How can Marketing drive exit value and not just pipeline?
Shiv breaks down:
How to position your company to appeal to investors and buyers
The 9-step framework for making Marketing a growth engine for valuation
What marketing metrics really matter during due diligence
How to avoid the classic mistakes startups make in the final year before a sale
If you're a marketer in a startup planning for an exit, this episode’s for you.
If you’re a founder dreaming about an exit but stuck chasing vanity metrics, this one’s definitely for you.
For more insights from Shiv Narayanan, check out:How to SaaSPrivate Equity Value Creation Podcast
And take a peek at the first chapter of his book:Exit-Ready Marketing
