CCO, CRO, CMO - what’s the difference, and who should actually lead growth? In this episode, Casper and Jen untangle the chaos of commercial leadership titles in startups and scaleups. Whether you’re hiring your first C-level or stuck between Sales and Marketing turf wars, this episode brings clarity (and a few spicy takes 🌶️).
We cover:
Why most CROs and CCOs don’t come from marketing, and why that matters
When to hire a CMO, and the costly mistake founders make by doing it too early (or too late)
The real reason your pipeline isn’t converting and why more sales hires won’t fix it
How Customer Success is overlooked, and why that’s killing your revenue scalability
Why your GTM motion - not your headcount - should decide your leadership structure
If you’re drowning in vanity C-level titles with serious overlap and not sure if you're getting enough bang for your C-level buck, this one's for you 🫵
