In this episode, Jennifer and Casper dive into how the mindset around demand generation on platforms like LinkedIn is shifting — and what that means for marketers.
Key topics covered:
Why frequency matters more than volume at the top of the funnel
How video and single-image formats play different roles in the content stack
The new role of engagement objectives in retargeting layers
How to spot meaningful leading indicators when direct attribution breaks down
Why most marketers still underestimate the power of content sequencing and storytelling
You’ll also hear:
Why measuring success purely by form fills is misleading
How shifting to platform-native metrics can surface higher-quality opportunities
A real-world case where changing campaign structure led to 15% more meetings and a 76% increase in pipeline
This episode challenges the “lead gen first” mindset and pushes you to rethink how you approach content, measurement, and retargeting in 2025.
