Who makes metrics fun?
WE DO!
In this episode, Jen and Casper cover some metrics that can help you measure the performance of your band awareness initiatives, including:
Correlations between brand awareness and brand search frequencies
Gauging sentiment across social media
Assessing both inbound AND outbound sales velocity
When your competitors see you as a threat
And so 👏 much 👏 more 👏
What did we miss? Hit us up on LinkedIn to share your ways of measuring brand awareness success!
