In this episode, Casper and Jen cover a standard demand generation framework, including:
- The different goals at each level of the funnel
- Preferred ad formats for each level
- Separating high intent from low intent campaigns
- Where retargeting and lead gen fit into all this
And 👏 so 👏 much 👏 more!
Remember, when it comes to campaigns, slow and strategic outperform quick and panicked any day of the week!
