In this episode Jen and Casper discuss something that is super crucial yet often overlooked: crisis communications.
Whether it's a PR scandal or technical disaster, we break down how companies (and marketers) can prepare for and navigate crises without losing trust or customers, including:
- Proactive vs reactive approaches to handling public backlash.
- Just how transparent should you be?
- Internal alignment to ensure consistent comms.
- Exactly who does when when the shit hits the fan.
And so much more.
