In this episode of Marketing Corner, the team welcome their youngest guest ever - Jen's newborn son joins us to discussing pricing in B2B SaaS!
Pricing is a strategic lever that influences brand perception, customer acquisition, and long-term success. There's so much to cover, but in this episode, we discuss:
🔍 The psychology behind pricing – how your price point and transparency can shape customer behavior and perception.
📊 Tiered vs. flat-rate models – which works best depending on your target market and product offering?
🔮 How transparent can you be when you have dynamic pricing?
And so much more! 😮💨
