In this episode, Jen and Casper discuss how they decide what marketing initiatives they prioritize, and what they decide to scrap, including:
- Determining what will help our team have an impact
- Pros and cons of ICE vs BRASS models
- Politely managing stakeholders' wishes
- Dealing with being the "fun police" by saying no to things that may be fun, but won't move the business forward.
And so much more!
