This week I am joined by Michael F. Schein, author of The Hype Handbook and President of MicroFame Media. Michael is a writer, speaker, business owner, and hype artist.
His articles have appeared in Fortune, Forbes, Inc., Huffington Post, and Psychology Today. He speaks to international audiences spanning from the northeastern United States to the southeastern coast of China.
As founder and president of marketing agency MicroFame Media, he has launched campaigns and created content for companies including eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix.
In this episode you will hear:
03:30 a vision or a nightmare?
05:35 mischievous marketing, toilet tweeting and picking a fight with Gary Vee
09:30 cult leaders
11:00 good people and their ideas getting left behind
13:20 using hype to add colour to the world
14:30 make war not love
17:30 bullshit in the coaching industry
18:40 aligning yourself to mini Oprah’s
21:30 Ryan Holiday the trickster
25:45 the success of the early church
28:30 managing our internal states
31:50 give the babies their milk before you give them their meat
33:00 annoyed by Jack Dorsey
Please do share, subscribe and leave a review and let us know what really resonates with you in this episode.
Always love
Ryan
Connect with Michael:
Website: https://michaelfschein.com/
Twitter: https://twitter.com/MichaelSchein1
Facebook: https://www.facebook.com/michael.schein.7
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