This week I am excited to have Bob Burg back on the podcast. Bob was originally a guest on episode 71 and is the co-author of the Go Giver series of books.
Bob shares how a subtle shift in focus is not only a more uplifting and fulfilling way of conducting business but the most financially profitable way, as well. For 30 years he’s helped companies, sales leaders, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals.
The Go-Giver, a Wall Street Journal and BusinessWeek Bestseller, has sold over a million copies. Since its release it has consistently stayed in the Top 25 on Porchlight’s (formerly 800-CEO-READ) Business Book Bestsellers List. The book has been translated into 30 languages. It was rated #10 on Inc. Magazine’s list of the Most Motivational Books Ever Written, and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time.
In this episode you will hear:
04:15 the essence of INFLUENCE
07:00 Pindar’s Paradox - the more you give, the more you have
08:30 Master Your Emotions
11:30 the difference between manipulation and persuasion
14:45 the single biggest problem with communication
18:00 empathy, tact and being a heart centred leader
20:30 true social media influencers
22:40 Question One from Abbie - universal principles
24:30 Question Two from Callum - why Bob pursued speaking and writing
27:00 Question Three from Bethan - consciousness of influence
31:30 Question Four from Cheryl - how to say no with kindness and respect
The Go Giver has had such a positive impact on the way that I lead. I hope that this sparks something similar in you as you continue to grow in your leadership and influence every day.
Please do share this with someone whose leadership you wish to validate or inspire.
Always love
Ryan
Connect with Bob:
Website: https://burg.com/
LinkedIn: http://www.linkedin.com/in/bobburg
IG: https://www.instagram.com/realbobburg/
The Go Giver Podcast: https://thegogiver.com/podcast/
Facebook: http://www.facebook.com/burgbob
Connect with Always Better than Yesterday
Website: www.ryanhartley.co.uk
Email: ryanbhartley@gmail.com
WhatsApp: (+44) 07970339936
Master Heart and Mind Group Coaching / Merch / Free Life Languages mini profile: www.ryanhartley.co.uk
Instagram: @ryanbhartley
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