Here are the winners and losers to put your marketing dollars to work.
Traditional Media
📈 TV will see a 1.9% increase to $65.5 billion, making it the largest category for offline spending.
📉 Magazine ad spending is anticipated to decrease by 9.7% to $9.8 BN.
📉 Newspaper advertising similarly declining by 9.1% to $11.8 BN.
📉 Radio is expected to see a slight decline, falling 1.7% to $13.6 BN.
Digital Media
📈 Online advertising is predicted to grow across all categories again in 2020, increasing 14.5% to $166.4 billion.
📈 Influencer marketing is predicted to see the highest percentage of growth, with Winterberry Group predicting a 32.4% jump to $3.4 billion.
📈 Between influencer marketing and paid social, which is expected to jump 17% to $42.3 billion
📈 Social media marketing is poised to comprise nearly 25% of digital spending
📈Search remains the largest category, predicted to grow 11.2% to $60.9 billion.
