Here are ten differences to consider when updating your marking for 2020. 🔍 SEO is where your message connects with qualified clicks. 🔍 SEO is technically free to start, and results do not last forever. 🔍 Treat SEO as communication that you are branding on Search with you as the expert or you as the business. 🔍 SEO is about solving a searcher's intent early in the buying process. 🔍 Answering top questions a qualified click has is critical - make sure to have the best content on your website. 📢 PPC captures the attention of qualified clicks that may be ready to buy. 📢 PPC is paid to a platform to bring clicks to your website. 📢 Clicks continue visiting your website until campaigns are turned off. 📢 PPC is fulfilling a searcher's intent midway to late in the buying cycle. The most qualified clicks are bulked into PPC. 📢 A budget is required to start.
