Well, one more to go to wrap up season 6!
This week we talked with Eric Richards about current strategies to help dealers more effectively prepare their inventory for the front-line and how to leverage that on digital platforms. This was a very insightful conversation and one that is very pertinent to the current landscape.
Highlights:
05:00 Should you display all inventory on your website or only front-line ready units?
15:00 Creating ads directly from your website.
21:00 Why you should be advertising more not less.
30:00 Outsourcing recon to speed up the front-line process
41:00 Experience demands more cost.
50:00 Next five years.
Connect With Eric: eric@dealerbydesign.ca
Special thanks to https://foureyes.io/ for partnering with me this season! Together we are helping dealers across the country leverage their website data to more efficiently connect with buyers.
You can sign up for a free 60-day trial here: https://lps.foureyes.io/free-trial?fe...
Also, don't forget to check out the Dealer Talk podcast on our website and on the following platforms:
Website: https://dtvms.net/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg
Twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-an...
Thank you for tuning in, and as usual, we will TALK later!
