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When does disappointing people (or risking it) actually serving a greater purpose? This is the question that I've been marinating on today. At Female Founder School this week, we were challenged to narrow our focus to our early adopters and solving their most critical problem. Doing so is important and necessary for building this app—this requires me temporarily prioritizing some folks more so than others and I kinda hate that. I know it's the right thing to do intellectually, but it still feels damn uncomfortable.

Maybe you're also building a business. Maybe your'e not. Maybe you're a human person who is needing to focus on serving one person or group or yourself for a season—with very good reason.

Doesn't mean it's easy. Here's how I'm navigating and what it's really like behind the scenes. More truthy truth!

Want to know more about this app I keep referring to? Maybe you're an early adopter? Request an invite: recollectbetter.com

Also, if you're curious: femalefounderschool.com