Description

In this episode of SaaS Connect by Cloud Software Association, Allan Adler, Managing Partner at Digital Bridge Partners, explains why ecosystems are the best way to grow as well as the best way to help the world.

Allan says the term “go-to-market” is broken, and here’s why:

• Digital technologies are transforming markets because of evolving technologies, networks of actors that work together, and powerful platform business models and their network effects.
• If you’re in go-to-market mode, you’ll miss out on awareness and understanding, differentiation and competitive advantage, retention and loyalty, value, growth and societal contribution.
• SaaS growth depends on GoToEcosystem transformation (programmatic and business model change is required).
• You need to find a way to build atomic networks around parts of your business. Create a flywheel: community, partner, customer.

Allan also talks about what happens when you get it right, how to get there, maturity model foundations, stages and the following roadmap:

1. Launch
2. Prove
3. Scale
4. Leverage

Resources mentioned:

• The Cold Start Problem: How to Start and Scale Network Effects by Andrew Chen (book)
• Crossbeam

Note: SaaS Connect 2023 will take place in San Francisco April 19th and 20th. If you would like to be a sponsor, please contact us at admin@cloudsoftwareassociation.com for information.

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