Description

In this episode of SaaS Connect by Cloud Software Association, Paul Magnaghi, Global ISV Program Leader at Zoom, shares how partnerships rocketed Zoom’s growth and explains that ecosystem-led is the next stage in growth for many technology companies.

Zoom is a digital platform that powers communication, such as online meetings, chat, phone, webinars, and online events. Pre-Covid, the software company had about 500 partner applications on its marketplace and, at the time of this podcast, it was up to a whopping 1,600 applications.

This show is beneficial to those trying to build a marketplace to scale fast, just as Zoom experienced.

Discover:

• How Zoom transitioned and is still transitioning from a killer user app to a tool that allows third parties to integrate Zoom into their DNA in a lot of different ways, such as messaging applications, HR applications, and so on.
• How the business structured its launch process based on customer feedback and data.
• How it defines success and measures the success of its program.
• The way their fast-growing team was structured and what core KPIs were implemented.
• The Zoom fund for startups and how it's helping small businesses from all over the world to grow together. It’s already received around 2,000 applications.
• Major challenges faced when launching the marketplace and the ISV partner program, as well as the pitfalls others can learn from.
• The future of Zoom’s technology program.

Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com.