Does it feel like "cheating"? This is an interesting point for reflection and growth, as the arrival of AI in our sector is truly disrupting every aspect of our jobs. If a "robot" can write a lot of our copy, do keyword research, benchmark competitors etc., does that make us feel redundant or liberated? What exactly is the "creative" part of our job, and what would we do more of if we had more time freed up?
We prize innovation. Findings ways to "work smarter not harder" are always welcome, or so it seems to us. What happens to the ego when we find ways for clever hacks to do the heavy lifting in our everyday professional roles?
