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Last week we wrote about ChatGPT, as an introduction and a reflection on where the tool might develop in its capacity. However, we realize that it may all still seem a bit distant, and disconnected from our everyday reality of the professional world.

ChatGPT4 is coming in 2023, and will make the current version look like a cute toy. It can write a 60,000 word novel from one prompt, and will disrupt a great many industries. Sundar Pinchai, CEO of Google, said in 2018 that "AI is one of the most important things humanity is working on. It is more profound than, I dunno, electricity or fire". If ever there was an inappropriate statement to water down with "I dunno", that was it. ChatGPT would not have made that slip.

Does that seem real? Overwhelming? Well, then let's bring it a little closer to home, to you, the education marketing professional. And let's broaden out from ChatGPT just a bit, to include the full range of tools in the current suite at OpenAI. That would include not only ChatGPT, but also Whisper (speech recognition tool) and Dall-E2 (image generator).