We are just back from the fantastic event that is ICEF Berlin, the flagship event in the ICEF calendar and a very important meeting point for ideas, colleagues and new connections.
NEO likes to get fully immersed in these events, and we want not only to learn and absorb new ideas, but to be part of the conversation about what we think is important in the future of our sector.
In the spirit of adding to the conversation, NEO Founder & CEO Alejandra Otero was invited to take part in a talk and panel discussion alongside ISIC - International Student Identity Card's Jodie Kilian and TrainHub's Jimmy Battaglia, moderated by ICEF's Ross Holmes. The theme was one which we've been exploring more and more on our journey of being a purpose-first organisation: digital student identity, and how to balance the integrity and ethics of marketing engagement with the results we need to remain competitive.
