Aside from location, which is pretty hard for institutions to change, what are the factors which really influence applicants' decision on which business school to attend? The thing is that the top three factors are relatively unchanging:
1. The quality of the learning and reputation of the school
2. The cost
3. The employment prospects after graduation
That is unlikely to be surprising, but what does surprise us at times is just how hard business schools work to compete on the same things, instead of finding their way to standing out more.
