Have you heard of UNICA? This organisation is a Network of Universities from the Capitals of Europe. They are unique because of their focus on the 41 capital cities of Europe, largely due to them being hubs of innovation and development in close proximity to the seats of political power and influence. In short, they want to help these universities to "support decisions and policies that contribute to the creation of a Europe based on social understanding, global collaboration, and sustainability."
UNICA hosted an important event yesterday, and we were there. The UNICA PR & Communication group met for its 10th annual gathering, and this time the focus was on looking at how the pandemic (and many concurrent socio-technological shifts) impacted the way that we recruit and communicate with international students.
If you know us by now, you will know that this is right up geNEOus street, and so our Founder & CEO Alejandra Otero was there, to give a talk entitled "From myth to opportunity: why understanding Gen Alpha and the Metaverse matter".
So why exactly does it matter? Well, there are four important areas this talk covered, and while they are contextualised by data and theory of change that will impact the way universities recruit and communicate, they also cover extremely practical ways to actually adapt to this change and to future-proof our sector.
