The world of marketing is in a bit of confusion right now, and it's really not its fault. We have all by now heard that third party cookies are set to be eliminated by Google, and given that two thirds of internet users are doing it on Chrome Browsers, that amounts to a de facto elimination of cookies entirely. Given the way we track engagement currently, this announcement had us all rushing to learn about FLoC (Federated Learning of Cohorts), TOPICS, and ZKA (Zero Knowledge Advertising) before the whole thing changed in 2023.
