Like social media platforms most, #twitter is one of the best places to find and engage your target audience. It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others.
Hi i’m cally, from the international institute of digital marketing. Here are 7 tips for running an effective #twitter advertising campaign
People scroll through their feeds pretty fast on #twitter, and chances are your target audience is not in your network. To make them stop scrolling in their tracks, make it clear what you do.
This is where branding comes into play. From your images to your ad copy, users should be able to tell in an instant what you do.
The brain processes images faster than words, which is why a primary element of your #twitter ads must be your images. Make them eye-catching so that they grab attention. For video ads, make sure you create a custom thumbnail.
3. Write crisp, concise, and compelling copy
Once you’ve stopped users in their tracks using your visuals, engage themwith your copy. Keep it short yet punchy. Most of all, make it compelling enough to move your prospects into clicking on your ad.
Figures and symbols help break the monotony of text and make your ad copy stand out. As a result, people will pause to take a closer look at your ad.
Your ad copy must end with a cta.
Never assume that your prospects will know what to do after reading your ad copy or watching your video. Always tell them what to do next.
Hashtags are a great way to boost visibility. However, they can also detract from your campaign. For example, if your objective is to drive traffic to your website, overdoing your hashtags could lead to a prospect clicking on a hashtag instead of your url.
Doing this will lead them to other tweets featuring that hashtag, resulting in you missing out on a website visitor.
Always keep tabs on your data and analytics. Knowing what’s happening under the hood can give you insights into what works and what doesn’t.
For more information, visit www.thedigitalmarketinginstitute.org
#twitteradvertising #tips #tricks
