#leads #contentmarketing #contentsyndication
If you’re looking for one of the best ways to generate #leads for your organization, look no further than #contentmarketing .
Capturing the wrong #leads is as bad as capturing no #leads. In fact, it’s probably worse because you’ll waste your resources on a lead that’s unlikely to be your customer.
A buyer persona is a fictional document that contains the details of your ideal customer. Some of these details are their:
● Name
● Age
● Income
● Gender
● Location
● Ambition
● Solutions they’re looking for
● Decision-making ability
This buyer persona should contain as many details as possible. Having buyer personas make your content focused on attracting these type of people.
Having valuable content on your company blog can bring in many #leads for your business.
What is #contentsyndication?
#contentsyndication is the process of having your content on third-party sites that are more popular than yours and reach a much bigger audience.
Step 3: provide lead magnets and content upgrades
Nowadays, people are reluctant to share their contact information because their inboxes are already full of junk.
Some types of content that can serve as lead magnets for your #contentmarketing campaigns are:
● Ebooks
● Reports
● Webinars
● Quizzes
● Courses
● Videos
What are the characteristics for effective lead magnets?
● They solve an immediate problem for your audience
● They’re short enough to be used immediately
● They’re accessible immediately to your lead
● They solve a specific problem
Step 4: improve your landing pages
When you consider that most single landing pages are built specifically to capture #leads, then creating them without thought means you’re essentially throwing your #leads away. There are best practices you need to follow to ensure you optimize your landing pages for high conversion.
Guest blogging is a valuable activity to improve brand awareness and gain quality backlinks. However, one advantage that most people fail to take is capturing #leads through guest posts.
If you run a small to midsize business, then targeting long-tail keywords is the way to go. First of all, it’s easy to detect these keywords’ intent.
Secondly, there’s low competition for them. You can use a tool like semrush to carry out keyword research. This will help you to find the long-tail keywords a potential lead might use in search engines:
After finding them, you should create your content to target these keywords. Furthermore, you should optimize your page for this keyword. This involves adding the keyword to parts of your page like:
● Headline
● Url
● First few paragraphs
● Subheadings
● Image alt text
● Image name
