There are countless ways to get eyes on your #content. However, #facebookis one of the most powerful.
Best thing? Promoting your #contenton #facebook doesn’t have to break the bank. You can start from as little as $1 per day.
Hi i’m cally, from the international institute of digital marketing. Let’s look at how to use #facebook ads to distribute your #content
You need to create #content that’s valuable to the people you’re targeting. Ask yourself,
Who is this #content for?
Why would they spend time consuming it?
Would someone who doesn’t
Know our brand share this?
To accomplish this, your #content should do one or both of these things:
➢ Answer a common question your prospects ask
➢ Solve a problem or pain point your customer has
It also needs to be done in a way that’s engaging. A feed’s intent is to inform and/or entertain. #facebook wants its users to have a great experience so they stay longer.
As you create #content regularly, you can start to see what works and what doesn’t. Whether it’s video, written, or live #content, you can see what brings a better reaction from the audience.
#facebook provides an incredible amount of datawhenever you post #content – reach, engagement, and engagement rate – and you can break it down by type of post. With video posts, you can access even more data, including the important average watch time.
Use the data to inform your paid #facebook #content promotion. You should advertise or boost your #content to new audiences who aren’t fans or regular consumers of your #facebook #content.
You want to use #facebook ads to amplify #contentthat’s already working. If something does well organically, it’ll likely perform well with paid too. Focus on promoting evergreen #content– the longer the #content’s shelf life, the longer you can boost the post.
Getting people to consume and engage with your #content is important, but it’s only the start. If people are consuming your #content but aren’t becoming customers, what’s the point? That’s what really matters to your bottom line.
How do you take people who have consumed your #content and turn them into loyal customers?
Retarget them. If someone reads one of your articles or watches a video on #facebook, you’re able to serve a follow-up ad for additional #content. You can make the ad super relevant because you know the viewer already consumed your #content.
For more information, visit www.thedigitalmarketinginstitute.org
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