Description

#Keywords #Digitalmarketing #Blogging

If your competitors have done keyword research and found topics that you missed, they’ve done the hard work for you. You can find new and valuable #Keywords just by running a competitive keyword analysis.

Hi, i’m cally, from the international institute of #Digitalmarketing. Let’s look at how you should be doing your keyword competitor analysis.

1. Find competitors

Even if you already have an idea who your business competitors are, it’s important to know that business competitors aren’t always the same as your search competitors. When looking for relevant and valuable topics to cover, it’s better to analyze the latter.

Three simple ways to find online competitors are:

A) run a google ‘related’ search

B) find websites with overlapping #Keywords

C) find sites ranking for valuable #Keywords

2. Use a content gap tool

Content gap tools find #Keywords that other websites rank for, but you don’t.

Here’s the process for ahrefs’ content gap tool:

● Plug your website into ahrefs’ site explorer and go to the content gap tool.

● Enter your competitors’ below where it says “show #Keywords that the below targets rank for.”

● Hit “show #Keywords” to see the results.

If there are too many #Keywords to sift through or they look mostly irrelevant, play around with the number of intersections to see #Keywords that only a certain number of competitors rank for.

3. Look for valuable topics

It’s unlikely that you’ll want to rank for everything your competitors are ranking for. Here are three things to consider when choosing #Keywords.

A) business value

Business value is a score that represents the “value” a keyword has to a business. It’s ultimately a judgement call. Just ask yourself how likely searchers are to want to buy what you sell. The more likely this is, the higher the ‘business value’ of the keyword.

B) search volume

Search volume is the average number of monthly searches for a keyword. As a general rule, the higher a keyword’s search volume, the higher the traffic potential of the topic. In the content gap report, there’s a column for search volume next to the keyword.

C) organic traffic potential

Looking at traffic to the top-ranking pagesis a far more reliable way to judge the traffic potential of a keyword than search volume. Always check this before making the final decision whether to go after a keyword.

To do this in the content gap tool, just hit the serp button and check the traffic column.

For more information, visitwww.iidm.world

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