#influencers yield a lot of power. If you can get an #influencer to endorse your product or #brand, you can tap into the audience at the #influencer’s disposal, which may be far more vast than your own following.
Hi, i’m cally, from the international institute of digital #marketing. Let’s explore #influencer #marketing.
Why does your #brand need #influencers?
Consumers trust recommendationsfrom a third party more often than a #brand itself. An #influencer is the mutual friend connecting your #brand with your target consumers.
When you align with an #influencer, not only do they bring their audience, but they also bring their audience’s network. Because of the loyaltyof their audience, an #influencer has the ability to drive traffic to your site, increase your social media exposure, and flat-out sell your product through their recommendation or story about their experience.
As a marketer, you already have a solid idea of the audience you should be targeting for your #brand. Tolocate the ideal #influencer, you need to take it one step further and think about the types of topics, blogs, and twitter handles that your audience would follow.
While it seems that some companies don’t want to let go of their outbound #marketing practices, fashion ecommerce sites are targeting #influencerslike pros. Many are reaching out to reputable fashion bloggers and sending them clothing and accessory items to be reviewed.
● Context: again, an #influencer differs for every #brand because, first and foremost, they are a contextual fit. This is the most important characteristic when targeting the right #influencers for your #brand.
● Reach: you also want them to have reach. This is so they can share their awesome content or positive recommendation of your #brand or product in a manner that actually will be consumed.
● Actionability: this is the #influencer’s ability to cause their audience to take action. This characteristic comes naturally when you target individuals that are in contextual alignment with your #brand and have a far enough reach.
For more information, visit www.thedigitalmarketinginstitute.org
#digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency
