Alexander Bachmann was born on November 2, 1988, in Kazakhstan. At the age of 11, he moved to Germany with his parents. At the age of 15, with the advent of the Internet, he began to visit forums about games and movies, where he met Maxim Volokhov (now the head of Admitad Projects). He became a moderator on the same forum, in the process he became interested in online advertising. In the same year, he launched his first website on free hosting and then borrowed $27 from Volokhov to buy dedicated hosting and a domain. Having plunged into the Internet business, he abandoned his studies and left school, persuading his father to sign the appropriate permission.
First company
In 2006, he founded Binlayer, having received 25,000 Eur for authorized capital from an investor. In the same year, he turned 18, became the full owner. The company worked as a webmaster for the German affiliate network Zanox. At first, Binlayer worked in the red - at some point, the debt to the bank amounted to 100 thousand euros. Only a year and a half after the launch, it was possible to reach a steady profit and pay off debts. At the age of 19, he entered the top 10 webmasters in Germany.
Affiliate network Admitad
The development of Admitad's first business - the Admitad Affiliate platform, then simply Admitad - began in August 2009 in Minsk, where Maxim Volokhov's development team was located at that time. In March 2010, the partner network platform was launched.
The first major partner was Binlayer - it was traffic to online games in the German region. But it was not enough, and therefore it was decided to open a representative office in the CIS, where the niche of affiliate marketing at that time was free.
Already in 2010, the first major customers appeared, and a year later, after the first exhibition, Quelle, Lamoda and Sapato joined as advertisers. This was the beginning of the development of Admitad in E-commerce.
Admitad in 2022
For 11 years, Alexander and a team from a mono business have created a global IT company, where the partner network is one of the businesses. Admitad develops and invests in partner services, solutions for monetization and management of earned funds, media buying services and Smart Shopping solutions.
At the beginning of 2022, Admitad offices are located in 9 countries of the world, the company employs more than 900 employees, and the volume of sales attracted by partners to online stores, online travel and online services in 2021 exceeded $11 billion.
LinkedIn | Facebook | Instagram
© Copyright 2022 Den of Rich. All rights reserved.
