Andrey Krishnev was born in 1978 in Ekaterinburg. He graduated from Urals Economic University in 2000, specializing in International Trade. From 2002 till 2010 Andrey was working in Procter & Gamble, taking various roles in sales and marketing, starting in Tyumen, then in Surgut, and eventually, he moved to Moscow HQ. It was an excellent "school" of FMCG's market leader. His last role there was Key Account Director with responsibility for business with X5/Dixy/Kopeyka.
As of 2010, Andrey joined Nike, the biggest sports brand worldwide. Andrey grew there from Key Account Director, being responsible for mono-brand franchise partners to Sales Director. Andrey has moved to Nike European HQ in the Netherlands in 2015, where he was successfully leading business with Deichmann Group (pan European retailer), building a new cross-functional international team from scratch. In 2017 Andrey has been promoted to the role of GM of Nike in Russia and came back to Moscow, being the 1st Russian person, who was trusted to run business in that position. Nike became #1 in the Russian market for 1st time ever under his leadership. It was achieved thru accelerating in digital, developing cross-functional collaboration with partners, implementing integrated retail and supply forecasting and planning, establishing a consumer-focused ecosystem of sport, embedding entrepreneurial culture in the organization.
Andrey has left Nike at the beginning of 2021 to local fashion company Gloria Jeans, which he left the same year. Currently, Andrey is partnering with various companies in the areas of sales, marketing, retail as consultant. Andrey loves sports: fitness, running, football, snowboarding, wakeboarding.
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