George Held is an Executive Vice President of Digital and New Business Development at Beeline Russia. George is a telecom and consumer finance executive with broad international experience. He has been publicly recognized and awarded for driving and implementing several market-leading initiatives in the international telecom sector. He is driven by a commitment and desire to add significant value through the introduction of sustainable, market-relevant, transformational services that impact people’s lives, while simultaneously delivering high commercial impact for all stakeholders.
Prior to joining PJSC VimpelCom, George held the position of Vice President for Mobile Commerce (Connected Commerce) in the Etisalat group of companies, responsible for the implementation, integration and development of digital products in the Middle East, Asia and Africa. Prior to that, he worked in executive positions at Airtel, Zain, Celtel, Tele2. George also has experience in Russia: from 1997 to 2001, he worked as the commercial director of Tele2 in the Urals region.
George has won numerous industry awards for product innovation such as GSMA Global Mobile Awards, Global Telecom Innovation Awards, FT / IFC special commendation.
He holds an MBA from Northeastern University (Boston, USA), a degree from Harvard Business School, a degree in product development, implementation and management, and a certificate in artificial intelligence from the Massachusetts Institute of Technology.
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