Oleg Beriev is a Russian entrepreneur, co-founder and president of Yummy United, a child-run company, and founder of the international branding agency Mildberry. A mathematician by training, an entrepreneur, and a marketer by life's calling.
In the 90s, he headed the advertising agency C-Pro Production and was responsible for marketing in the C-Pro group, known throughout Russia and the CIS for its “Invite” brand and the “Invite, just add water!” Campaigns.
In 1999 he created a branding agency Mildberry, specializing in brand development, communication strategies, and brand design. Today, Mildberry is an international cross-functional team that brings together experts in the development of brands, strategies, communications, the formation of unique consumer experiences, and the implementation of solutions that help clients transform their business and make it more effective.
In 2019 in Italy, in partnership with an expert in food technology, Oleg Beriev created Yummy United. The company produces food for children. The business is based on a unique model; the company has a permanent and regularly re-elected Children's Board of Directors, consisting of children 8-12 years old. Children, playing roles of directors, take part in the life of Yummy United and influence what the company produces for them: products, flavors, packaging designs, and brand campaigns are developed from the ideas of the children and with their direct participation. Since 2020, the company has been operating in Russia, as well as developing initiatives in other countries.
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